The BC02XB classic travel analogue alarm clock features an easy to read dial layout and the iconic yellow second hand that has become synonymous with Braun’s award winning design history. The design of the BC02 originates from the renowned AB 1, designed in the late 80’s by Dietrich Lubs. Updated to include an improved movement and luminous tipped hour and minute hands. The clean simplistic dial and contrasting hands with luminous tips offer great legibility, and the quartz tick movement is quiet and precise. Its compact size (W5.7cm x H5.7cm x D2.7cm) and lightweight construction make it an ideal travel companion. Battery Type: AA *Not Included / Includes: Clock, instruction manual & 2 year warranty
Inspired by Dietrich Lubs
Dietrich Lubs is a German industrial designer born in 1938 in Berlin. After completing an apprenticeship as a shipbuilder at the "Hansa" shipyard in Cologne, in 1962 he became a disciple of Dieter Rams when he was hired by the Braun design department.Dietrich Lubs was responsible for detailed constructions, the standardized use of the Akzidenz-Grotesk font in product graphics and for the development of various watch series at Braun. His designs are widely used in products, including clocks, travel alarm clocks, clocks and clock radio. Rams and Lubs also designed the company's first pocket calculator in 1975, focusing on proportions and ease of use that later influenced Jonathan Ive and Apple. In 1995 he became deputy head of the design department and left the company in 2001.