Sometimes a brand comes along with an outlook so refreshingly new that it revolutionizes an art. While for some that means bringing extra qualities to the table, for Braun, it meant taking things away. Radical simplicity. Under the motto, “Less but better,” Braun set about altering the face of modern product design with a steadfast set of values that revolved around efficiency. Now, on Braun’s 100th anniversary, we look back at some of the designs that forged an icon.
Braun’s 100th anniversary
Braun's archive can be seen as a sort of manifesto for meticulous design: from screw shape to ergonomic button placement, nothing is forgotten. Reduced to their logical conclusion, Braun products are unmatched in their timelessness, the only sign of their age being the electronics within.
Less but better
But while essays, theses, and documentaries have explored Braun's philosophy in granular detail, nothing paints a fuller picture than taking a magnifying glass to the physical products themselves. In that vein, we've picked out five Braun products that continue to provide inspiration for the future of design with their unrivaled timelessness. Whether it's the Braun TP 1 from 1959 or the 2021-reissue of the Braun LE01 speakers, the brand proves time and time again that it has the momentum to be an icon well into the future.
Braun fashion collection
Braun's 100th anniversary is not only about the past but is also a moment to reflect on what's to come in the future for the brand. Inspired by the brand's legacy, we've teamed up with Braun to create a collection that sees iconic Braun designs of the past through our future-facing lens.
Braun x Highsnobiety shop
(link: https://www.highsnobiety.com/p/braun-highsnobiety-100-anniversary/ text: The Braun x Highsnobiety )collection celebrates Braun’s longevity and the impact its designs continue to have on our culture. For the project, we perfected the silhouettes of our favorite basics so they will become wardrobe staples years down the road, because good design always stays in style. Braun x Highsnobiety dropped on November 10 2021 at (link: https://www.highsnobiety.com/c/braun-highsnobiety/ text: Highsnobiety Shop.) Copy & Image rights by (link: https://www.highsnobiety.com/c/braun-highsnobiety/ text: Highsnobiety & BRAUN.)